Susan spent most of her career talking with carriers about the holster they wore every day. Her brother James spent his mainly in leatherworking and gunsmithing. For decades, they worked separately,  but kept running into the same problem.

"Every holster I saw people carry eventually let them down." Susan said. "Retention loosening, stitching fraying, pieces that looked cheap within a month. At some point you stop accepting it."

James had seen the same issue from a different angle. 

"I was working with full-grain leather in custom gunsmithing and kept thinking: why isn't anyone molding this properly for daily carry? It doesn't wobble, it doesn't need a liner and it's one of the most durable materials there is."

The answer, they both knew, was margins. Full-grain leather is harder to work with. It takes longer and costs more to do right. For most brands, that math just didn't work.

For James and Susan, it was the only math that mattered.